List of Articles قصد خرید Open Access Article Abstract Page Full-Text 1 - Analyzing the Influential Factors of Social Media on Insurance Decision Making Mohsen Gharakhani Seyedeh OmSalameh pourhashemi 10.52547/jstpi.20918.17.67.41 Open Access Article Abstract Page Full-Text 2 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension seyed mehdi mirmehdi Danial Molaei 10.52547/jstpi.21016.18.71.9 Open Access Article Abstract Page Full-Text 3 - Structural Modeling of strengthening purchase intention in the Instagram as a social network یاسر سبحانی فرد Open Access Article Abstract Page Full-Text 4 - Influence of Instagram Account Characteristics on Purchase Intention and Behavior with the Moderating Role of Opinion Leadership Mohammad Mahmoudi Maymand Farbod Fakhreddin Hooman Amiri Open Access Article Abstract Page Full-Text 5 - Providing an optimal model to investigate the effect of smartphone-based advertising on consumer purchase intent Masarat Ayat Fatemeh Momen be lah fard Open Access Article Abstract Page Full-Text 6 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir narges ahanchian zahra nori Open Access Article Abstract Page Full-Text 7 - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors mahdi sabokro Sadegh Paydar Maryam Ahmadi Zahrani Open Access Article Abstract Page Full-Text 8 - Investigating the Mediator Role of Ethical Judgment between Internet Ethical Self-efficacy and Ethical Behavioral Intention and Its Impact on Customer online purchase intention. Habib Ansari samani Daryush Farid Narges Edalatfar Ali Azhdari Open Access Article Abstract Page Full-Text 9 - Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust shokrollah mardaneh fataneh yarahmadi seyed mehdi mirmehdi Open Access Article Abstract Page Full-Text 10 - “Modeling the Impact of Artificial Intelligence Adoption on Purchase Intention among Generation Z” Elham neyband Hossein Hajibabei