List of Articles brand loyalty Open Access Article Abstract Page Full-Text 1 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 2 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour Open Access Article Abstract Page Full-Text 3 - The effect of user-generated content and shopping searches via Instagram for fashion brands on loyalty intention manizhe haghighinasab Mahya Vatanparast Narges Hashemi Open Access Article Abstract Page Full-Text 4 - The effect of brand communications on brand loyalty by focus on role of brand trust, satisfaction and commitment components Majid Esmaeilpour Manicheh Bahrainizadeh Hadeis Mosavi Open Access Article Abstract Page Full-Text 5 - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram Hossein Norouzi Amirhossein Khodakarami 10.61186/jstpi.33480.20.79.30 Open Access Article Abstract Page Full-Text 6 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province) mostafa taheri Open Access Article Abstract Page Full-Text 7 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan فرزانه عبدالمحمدی Open Access Article Abstract Page Full-Text 8 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan Mohammad ghaffari amirreza konjkav monfared Open Access Article Abstract Page Full-Text 9 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies Ardeshir Shiri Maryam Mesbahi Amin Hemmati Open Access Article Abstract Page Full-Text 10 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers) ٍEesa Niazi ramin bagheri Sima Yeganehmand Open Access Article Abstract Page Full-Text 11 - Modeling the effects of mobile phone users' motivations in improving brand equity (case study: mobile phone users in Kermanshah) Romina Izadi mahtab sherafati Open Access Article Abstract Page Full-Text 12 - The Effect of Brand Trust in Mediating Brand Image and Product Innovation on Consumer Loyalty ramezan gholami davod shafieipoor