List of Articles advertising Open Access Article Abstract Page Full-Text 1 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil( Ali jafari Open Access Article Abstract Page Full-Text 2 - The impact of social networking ads on the desire to buy customers Through the moderating role of trust and image of perceived website (case study: aval market) maryam akhavan Open Access Article Abstract Page Full-Text 3 - بررسی تاثیر استفاده از انواع استراتژی¬های بازاریابی در شبکههای اجتماعی بر جلب اعتماد مشتریان شورایی farzaneh milani jafari zenouzi Open Access Article Abstract Page Full-Text 4 - Legal and moarl effects of false advertising Open Access Article Abstract Page Full-Text 5 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach nima shojaei Kambiz heidarzadeh Ahmad Rousta Open Access Article Abstract Page Full-Text 6 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship فاطمه قاسمی غلامرضا بردبار Open Access Article Abstract Page Full-Text 7 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising sahar mashhadi Tahmours Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour Open Access Article Abstract Page Full-Text 8 - The Role of Banking Advertising Patterns in Web and Traditional Space in Customer Trust (Case Study of Sepah-Mellat-Noor Credit Institution) ebrahim samiei ali geranmayepour kambiz heydarzadeh shahnaz hashemi Open Access Article Abstract Page Full-Text 9 - Providing an optimal model to investigate the effect of smartphone-based advertising on consumer purchase intent Masarat Ayat Fatemeh Momen be lah fard Open Access Article Abstract Page Full-Text 10 - Investigating the effect of brand aversion on repurchase reluctance with the mediating role of negative offline word-of-mouth and online complaints (Study case: buyers of Chinese goods in Ahvaz city) mahta joodzadeh Mohammad jam Open Access Article Abstract Page Full-Text 11 - Identification and development of components of advertising model based on fear attraction in selected insurance companies mohamad sajad rashidpour Alireza pirhaiati javad niknafs Mohammad Aidi Open Access Article Abstract Page Full-Text 12 - The Evolution of Media in Advertising Campaigns Designing from Traditional to Digital based on the Second to Fifth Generation of Marketing Zahra Kazemi Saraskanrood Meisam Shirkhodaei mahmood yahyazadehfar Mohammad Safari Somayeh Namdar Tajari 10.61186/jstpi.45445.20.80.68 Open Access Article Abstract Page Full-Text 13 - The relationship between neuromarketing and electronic word-of-mout advertising with customers' impulse buying behavior in Khorramabad city Refah chain store amin malekpour sseed mir Open Access Article Abstract Page Full-Text 14 - Identification and development of components of advertising model based on fear attraction in selected insurance companies mohamad sajad rashidpour Alireza Pirhayati javad niknafs Mohammad Aidi