List of Articles Sensory Marketing

• Open Access Article
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  1 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
• Open Access Article
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  2 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
  10.61186/mf.38396.22.74.143
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Effect of Sensory Marketing Management on Willingness to Pay Online Through the Mediating Role of Consumer Perceptions of an Ethical Brand in Tourism Service Companies in Tehran Province
  Ebrahim Zarrini Peymaneh Asgari