List of Articles Perceived Service Quality Open Access Article Abstract Page Full-Text 1 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City) Ali Kazemi Hajar Rafie Azarnoosh Ansari Open Access Article Abstract Page Full-Text 2 - Investigating the effect of servicescape on customer behavioral intentions (Under Study: Restaurants in Tehran) heidar ahmadi elahe asadolahidehkordi Batool Soltanzadeh Open Access Article Abstract Page Full-Text 3 - The Impact of Perceived Service Quality on Customer Citizenship Behavior of Kermanshah National Bank According to the Mediator Role of Customer Satisfaction fataneh yarahmadi Mehnoosh feily