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    • List of Articles Consumers

      • Open Access Article
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        1 - Investigating the effect of consumer’s social dominance on choosing luxury high-tech products with the mediating role of product involvment
        Mohsen Akbari Mostafa Ebrahim pour Azbary meysam masoudifar sedigheh kheiri
        10.7508/jstpi.2017.04.006
      • Open Access Article
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        2 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
        Masoud Tosifyan Ali Ramezani
        10.7508/roshdefanavari.2018.14.007
      • Open Access Article
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        3 - The role of consumer cities in the lives of citizens with an ethnographic approach
        Mohammad javad  samani nezhad neda khodakaramiangilan Asadollah Babaiefard
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