List of Articles وفاداری به برند Open Access Article Abstract Page Full-Text 1 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 2 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour Open Access Article Abstract Page Full-Text 3 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province) mostafa taheri Open Access Article Abstract Page Full-Text 4 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan Mohammad ghaffari amirreza konjkav monfared Open Access Article Abstract Page Full-Text 5 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies Ardeshir Shiri Maryam Mesbahi Amin Hemmati