List of Articles تمایل به خرید Open Access Article Abstract Page Full-Text 1 - The Effect of Strategic Innovation on Customer’s Willingness to Buying: The Moderator role of Innovation Capabilities esfandyar mohamadi vahid sharafi Saeid Vaisi Open Access Article Abstract Page Full-Text 2 - Identifying Effective Factors in Tourists' Satisfaction of and Tendency to Purchase from Mashhad's Shopping Centers sara parsapour Hadi Rafiei Darani 10.52547/journalitor.36275.10.19.166 Open Access Article Abstract Page Full-Text 3 - Investigating the effect of brand aversion on repurchase reluctance with the mediating role of negative offline word-of-mouth and online complaints (Study case: buyers of Chinese goods in Ahvaz city) mahta joodzadeh Mohammad jam