List of Articles ارزش ادراک شده Open Access Article Abstract Page Full-Text 1 - Providing a model for superior value proposition with emphasis on developing a unique marketing strategy for the company using of Grounded theory Abolfazi Danaei Open Access Article Abstract Page Full-Text 2 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir narges ahanchian zahra nori Open Access Article Abstract Page Full-Text 3 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin 10.61186/journalitor.42468.12.27.55 Open Access Article Abstract Page Full-Text 4 - Investigating the impact of electronic service quality dimensions on the perceived value and trust of banking customers along with considering the moderating role of users' self-efficacy (case study of Bank Tejarat Khorramabad branches) Amir Houshang Nazaripour reza sepahvand anis moayed