List of Articles وفاداری Open Access Article Abstract Page Full-Text 1 - A Managerial Examination of the Successful Parameters in the B2C Business shila mosammami mahmood moradi Asadollah Shahbahrami Open Access Article Abstract Page Full-Text 2 - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty narges rezaei malek Open Access Article Abstract Page Full-Text 3 - A model for improving banking services using customer knowledge management and mobile banking and examining its impact on customer loyalty in Bank Mellat narges rezaei Mohammad rezaei Open Access Article Abstract Page Full-Text 4 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices) Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi Open Access Article Abstract Page Full-Text 5 - Designing a profitability model for the end user from the perspective of technology entrepreneurs with a mixed method in the Iranian software industry Reza Hatamian naser azad Abdullah Naami 10.52547/jstpi.20971.17.68.53 Open Access Article Abstract Page Full-Text 6 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 7 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz) jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi Open Access Article Abstract Page Full-Text 8 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city) Yazdan Shirmohammadi Ramadan Gholami Awati Maryam Mohammadi Moghaddam Open Access Article Abstract Page Full-Text 9 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches) Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh Open Access Article Abstract Page Full-Text 10 - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram Hossein Norouzi Amirhossein Khodakarami 10.61186/jstpi.33480.20.79.30 Open Access Article Abstract Page Full-Text 11 - تأثیر ویژگی¬های خدمات بر کارکنان و مشتریان (مورد مطالعه: هتلهای پارسیان اصفهان) Open Access Article Abstract Page Full-Text 12 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran Jafar Ahangaran رضا اصلاني Open Access Article Abstract Page Full-Text 13 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 14 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan Mohammad ghaffari amirreza konjkav monfared Open Access Article Abstract Page Full-Text 15 - Social Capital and Loyalty of Pilgrims from Isfahan to Sarshur Neighborhood in Mashhad neda eidgahian kaseb Mozhgan Azimi Hashemi Open Access Article Abstract Page Full-Text 16 - Sociological Analysis of Factors Influencing Destination Loyalty طیبر ظیسبل Open Access Article Abstract Page Full-Text 17 - Sociological Analysis of Factors Influencing Destination Loyalty طیبر ظیسبل سميه عفتی Open Access Article Abstract Page Full-Text 18 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels jafar bahari mehdi karoubi Shahla Bahari 10.52547/journalitor.35756.10.20.157 Open Access Article Abstract Page Full-Text 19 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach zahra Nikkhah-Farkhani Mohammad shaykhzade 10.52547/journalitor.36121.11.21.1 Open Access Article Abstract Page Full-Text 20 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels jafar bahari Shahla Bahari 10.52547/journalitor.36165.9.18.0 Open Access Article Abstract Page Full-Text 21 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town mahnaz Doosti-Irani Mir Mohammad Asadi 10.61186/journalitor.36247.11.23.63 Open Access Article Abstract Page Full-Text 22 - Effect of waiting time satisfaction and use of self-service technology on the sustainability of customer loyalty mohammad mahdi davali Shoorangiz Rezaei Open Access Article Abstract Page Full-Text 23 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers) ٍEesa Niazi ramin bagheri Sima Yeganehmand