List of Articles قابلیت بازاریابی

• Open Access Article
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  1 - Survey the Impact of Information Technology, Knowledge Management, and Marketing capabilities on innovation ambidexterity and New Product Performance
  iman hakimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation
  Mohammad Zarei Mahmoudabadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry
  Mohammad Zarei Mahmoudabadi