List of Articles ارزش افزوده مشتری.

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation
  Mohammad Zarei Mahmoudabadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry
  Mohammad Zarei Mahmoudabadi