List of Articles ارتباط با مشتری Open Access Article Abstract Page Full-Text 1 - A Managerial Examination of the Successful Parameters in the B2C Business shila mosammami mahmood moradi Asadollah Shahbahrami Open Access Article Abstract Page Full-Text 2 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices) Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi Open Access Article Abstract Page Full-Text 3 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi Open Access Article Abstract Page Full-Text 4 - The Role of IT in Establishing Electronic Customer Relationship Management (eCRM) Mohammad hosein Jarahi Saeed Saeida Ardekani Mohammad Zareiyan Open Access Article Abstract Page Full-Text 5 - The Effect of IT Investments on Customer Satisfaction Behtaj Rasoli Poshte Jafar Bagheri Nejad Open Access Article Abstract Page Full-Text 6 - شناسایی و اولویت بندی شاخص های موثر بر رضایت مشتریان(CSI) به عنوان پیشنیاز مدیریت ارتباط با مشتری (CRM) در بانک ملت freshte amin Open Access Article Abstract Page Full-Text 7 - Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM میثم کیوانی Mehdi Zrak hossein momeni mahmouei Ali Hosseinzadeh Open Access Article Abstract Page Full-Text 8 - Identifying and Prioritizing Content Marketing Criteria Case Study of Snowa Home Appliances Manufacturing Company Ziba Galvani Hossein Gharebigloo Yaqob alavimatin Nasser Fegh-hi farahmand