@article{
  author = {Rozbahany, Mohammadreza, Abu Hamzah, Ahmad, shakarami, kiyan},
  title = {Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries},
  journal = { Social Studies in Tourism},
  year = {2024},
  volume = {12},
  number = {27},
  pages = {133-160},
  doi = {10.61186/journalitor.42344.12.27.133}
}