@article{ author = {Hajibabaei, Hossein, Akbari , Mahziyar }, title = {An examination of the effects of online streaming platforms based on social media on consumers' impulsive purchases based on communication source characteristics and product features}, journal = { Roshd -e- Fanavari}, year = {2023}, volume = {19}, number = {75}, pages = {58-71}, doi = {10.61186/jstpi.40575.19.75.58} }