%0 Journal Article
%A ariannejad, Davood  , Pouya , Alireza 	, Bastam , Hadi 	, Hosseinzadeh, Ali 
%T Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
%J Modiriat-e- farda
%V 21
%N 73
%P 89-117
%D 2024
%R 
%U https://rimag.ir/en/Article/39674