تبیین دوگانه اعتماد متقابل و شایستگی شریک بر پابرجایی اتحادهای استراتژیک
الموضوعات : مدیریت استراتژیک
سید حسین جلالی
1
,
محمد رضا حمیدی زاده
2
1 - دانشگاه تهران
2 - دانشگاه شهید بهشتی
الکلمات المفتاحية: اتحاد استراتژیک پابرجایی اتحاد طول عمر اتحاد اعتماد شایستگی,
ملخص المقالة :
بسیاری از اتحادهای استراتژیک از دستیابی به اهداف خود بازمیمانند و به دلایل متنوعی دچار فروپاشی میشوند، به همین دلیل فهم عواملی که در مدیریت طول عمر اتحاد موثرند و به پابرجایی اتحادهای استراتژیک کمک میکنند، اهمیت زیادی دارد. بر همین اساس، پژوهش پیمایشی حاضر به تحلیلی از پابرجایی اتحادهای استراتژیک میپردازد و نقش و وزن دو مولفه اعتماد متقابل و شایستگی شریک را در مانایی اتحادها مورد ارزیابی قرار میدهد. دادههای موردنیاز برای این پژوهش از 91 اتحاد استراتژیک در حیطه پیمانکاری ساخت و احداث گردآوری شدهاند و تحلیل دادهها با استفاده از مدلهای رگرسیونی انجام پذیرفته است. اگرچه یافتهها حاکی از تایید نقش هر دو مولفه اعتماد و شایستگی بر پابرجایی اتحاد است، با اینحال هرچه اتحادها طول عمر بیشتری مییابند، مولفه اعتماد به شریک نقش پراهمیتتری در دوام اتحاد پیدا میکند و جای معیار شایستگی شریک را میگیرد. این نتیجه نشان میدهد اعتماد متقابل معیار مهمتری برای گزینش شرکا در اتحادهایی است که بهمنظور تحقق اهداف موردانتظارشان به فعالیت در دوره زمانی بلندمدتی نیاز دارند.
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